Disabled customers have £80bn-worth of spending power and for retailers excluding such a significant market is a big mistake. Similarly, at £320bn a year, the over-50s now account for around 47% of all UK consumer spending – and these figures are set to rise. These two sections of the market are often underestimated but actually represent some of the most powerful consumers in the UK.
Adapting stores and shopping centres to allow access for customers who may struggle with stairs, from pram-pushing parents to elderly customers, it is simply common sense for those stores that are looking to remain competitive. In fact, there may well come a point where it’s not possible to be competitive without bearing these consumers in mind.